Branding
2024
Fitness Gym
Welcome to JUST NEXT—a fitness gym branding project that brings energy, strength, and boldness to life. The JUST NEXT identity is inspired by the sharp, clean edges of dumbbells, a symbol of resilience and power. This bold and unapologetic design speaks directly to those who thrive on the adrenaline and determination of fitness life. Colors of Power & Energy The electrifying neon green reflects the unstoppable energy of fitness enthusiasts, while the contrasting dark tones create a high-impact, modern aesthetic. Together, these elements generate a vibe that is both dynamic and motivating, transforming every workout space into an arena of empowerment.
Visual Storytelling: The branding for JUST NEXT goes beyond design—it ignites emotions and fuels ambition. Every corner of the gym is intentionally crafted to inspire action. The Push Next mural dominates the space, a bold reminder that progress is a constant pursuit. Its gritty textures and striking typography challenge you to conquer your limits every single day. The sharp edges of the logo reinforce the precision and strength required to break barriers and redefine personal boundaries. On the walls, vibrant posters scream motivation. "Enjoy the Pain" reflects the mindset of embracing the grind—transforming discomfort into growth. "One More Rep" is a battle cry for resilience, urging you to dig deeper and give it your all. And then there’s "You vs You," a stark reminder that the ultimate competition is within yourself. These visuals aren’t just decoration—they’re challenges, pushing you to rise higher and aim farther. The neon glow, paired with sleek, modern gym equipment, creates an environment that feels electric, alive, and powerful. It’s a space where hard work meets aesthetic appeal, where every rep is matched with a sense of belonging to something greater—a lifestyle driven by ambition.