CROISS isn’t just a bakery — it’s a mood.
It’s a brand that speaks in textures, colors, and characters long before you take that first bite.
Croiss
Category
Branding & Packaging
Year
2025
Industry
Bakery
Branding
We designed CROISS to feel instantly memorable and playful.
The logotype mimics the shape of a croissant — rounded, warm, and bold — while the custom typography makes the name pop visually and phonetically.
Every detail is crafted to communicate flavor, fun, and familiarity.
Illustrations
The illustration style is key to the CROISS experience.
It’s not decoration — it’s narrative.
The characters interact with the product (holding it, lifting it, crunching it), adding a human connection and a sense of joy.
We built a system of modular hands and faces that playfully frame the logo and direct attention to the product.
The simplicity of the linework balances the boldness of the color and logo.
Packaging
We treated the packaging as an extension of the brand’s personality.
No minimalism here — this is bold storytelling through form.
From the takeaway bags to the boxes and coffee cups, each piece celebrates “the crunch” with custom illustrations, expressive color palettes, and an immersive tactile feel.
This is the kind of packaging that makes people pull out their phones before even opening it.
No minimalism here — this is bold storytelling through form.
From the takeaway bags to the boxes and coffee cups, each piece celebrates “the crunch” with custom illustrations, expressive color palettes, and an immersive tactile feel.
This is the kind of packaging that makes people pull out their phones before even opening it.
