The AIESEC International Congress 2024 is a global event that will be held in the culturally rich and historic land of Egypt. For this project, the objective was to create a branding identity that reflects Egypt’s ancient heritage while celebrating the diversity and unity of AIESEC’s global community. The centerpiece of the branding is the lotus flower, a timeless symbol from Ancient Egypt. Reimagined with a modern, stained-glass style, the lotus captures the coming together of different cultures and ethnicities, unified under one roof in Egypt. The fragmented design symbolizes the diversity of AIESEC members from around the world, gathering in a land that has been a crossroads of civilizations for millennia.