Branding & Packaging
2020
Food & Beverage
Raisin is a modern pâtisserie that masterfully bridges the gap between Eastern and Western confectionery traditions. The name, inspired by the French word for "grape," reflects the core of its identity: natural sweetness, sophistication, and timeless charm. The visual identity combines a luxurious palette of deep purple and mint green, reminiscent of grapevines and fresh beginnings. A flowing pattern, mimicking intertwined grape branches, adds a touch of fluidity and modern elegance to the design.