Branding & Packaging
2020
Food & Beverage
Raisin is a modern pâtisserie that masterfully bridges the gap between Eastern and Western confectionery traditions. The name, inspired by the French word for "grape," reflects the core of its identity: natural sweetness, sophistication, and timeless charm. The visual identity combines a luxurious palette of deep purple and mint green, reminiscent of grapevines and fresh beginnings. A flowing pattern, mimicking intertwined grape branches, adds a touch of fluidity and modern elegance to the design.
Beyond its delectable desserts, Raisin offers a unique dining experience through its café and restaurant, where every dish is crafted to delight and inspire. This branding celebrates Raisin's mission: delivering sweetness, style, and innovation to its customers in every bite and sip.